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Marketing Research Legend
American Demographics/
Marketing Tools

American Marketing
Association   

BLS Consumer Expenditure
Surveys    

Bureau of Economic Analysis

Bureau of Transportation
Statistics

Center for International
Earth Science Network

Centers for Disease Control/
National Center for Health
Statistics




Claritas International


Cyberatlas








The Dismal Scientist
Allows users to search the full text of American Demographics
and Marketing Tools publications

Enables users to search all of the AMA’s publications by using
keywords.

Provides information on the buying habits of consumers,
including data on their expenditures, income, and credit ratings.

Offers a wide range of economic statistics.

Is a comprehensive source for a wide range of statistics on
transportation.

Is an excellent source of demographic information concerning
the United States.

Maintains data on vital events, health status, lifestyle, exposure
to unhealthy influences, onset and diagnosis of illness and
disability, and use of health care, through the National Center
for Health Statistics. The NCHS, a subdivision of the Centers for
Disease Control and Prevention, is the federal government’s
principal agency for vital and health statistics.

Provides access to a wide range of secondary data on many
topics. Most must be purchased.

Offers viewers the latest research compiled from several
reputable firms, including Media Metrix, Greenfield
Online, Intelliquest, and Inteco. The geography page provides
information on surveys of online populations around the world.
There also a generous section on e-commerce that breaks
down research into different areas, like advertising, finance,
and retail. Peek into the Stats Toolbox for a mother lode of lists
on everything from weekly usage data to the top 10 banner ads.

Provides timely economic information, with comprehensive data
and analyses at the metro, state, and national levels. This
authoritative site also has data and analyses of global issues,
including situations facing Asia, South America, and Europe.
Visitors can rank states and metro areas on more than 100
economic, socioeconomic, and demographic categories.
American Demographics/Marketing Tools


American Marketing Association


BLS Consumer Expenditure Surveys


Bureau of Economic Analysis

Bureau of Transportation


Center for International earth Science Network




CDC/ National Center for Health Statistics




Claritas International





Cyberatlas







The Dismal Scientist







Easy Analytic Software, Inc./The Right Site








Econ Data.Net


Encyclopedia Britannica


FIND/SVP




Harris InfoSource


Marketing Research Association


Mediamark Research/ Top-Line Reports






Nielsen/NetRatings

Population Reference Bureau


Service Intelligence



Social Security Administration

Tetrad Computer Applications, Inc./Pcensus


U.S. Census Bureau

U.S. Dept. of Ag./Economic Research Science


USA Data



World Opinion
Social Security Administration

Tetrad Computer Applications,
Inc./Pcensus

U.S. Census Bureau

U.S. Department of
Agricutlure/Economic Research

USA Data


World Opinion

Encyclopedia Britannica









Marketing Research Association




Easy Analytic Software, Inc/The
Right Ste

EconData. Net



FIND SVP


Harris InfoSource


Mediamark Research Top Line
Reports





Nielsen NetRatings


Population Reference Bureau


Service Intelligence

Offers demographic site reports, or three-ring studies, including
current estimates for population and households. Each three-
ring study has census estimates for race, ethnicity, age
distribution, and income distribution, as well as weather data.
The New York City—based developer and marketer of
demographic data also offers one million pages of demographic
reports for zip codes, counties, metropolitan areas, cities,
states, sectional centers, television markets, and other
geographic areas.

Enables users to access a tremendous number of links to
government, private, and academic data sources. Check out
the list of top 10 data sources at this premier site for
researchers interested in economics and demographics.

Provides free online access to the entire 32 volume
encyclopedia.

Offers consulting and research services. The site claims to
offer access to the largest Pr vote information center in the
United States.

Provides business to-business data on American
manufacturers and key decision makers.

Offers causes and solutions of “declining respondent
cooperation’ and inks to research suppliers.

Allows marketers and researchers to access demographic data
on magazines, cab e TV, and 53 different product or service
categories. Top- Line Reports breaks down cable TV networks’
viewers according to age. sex, and income. Magazines are
listed by total audience, circulation, readers per copy, median
age, and income.

Is a source of Internet audience information. Researchers can
fir d data on Internet growth and user patterns.

Is a source of demographic information on population issues.

Has an area devoted to customer stories of unpleasant
experiences with airlines, banks, restaurant, and other service
businesses. However, hero” stories are a so included.

Provides a range of government statistics.

Provides detailed information about the population of
metropolitan areas.

Is a very useful source of virtually all census data.

Offers a wide range of agricultural statistics.


Provides access to consumer lifestyle data on a local, regional,
and national basis.

Offers thousands of marketing research reports. This is
perhaps the premier site for the marketing research industry.